2017-03-30T14:23:13-06:00By Francis Donovan|
There’s a entrepreneurial myth out there that I want to squash right now. But before I do, let me get real with you about your amazing business idea. 95% of businesses fail within 5 years. 9 out of 10 businesses fail within 3 years. 8 out of 10 businesses fail [...]
2017-03-30T14:34:19-06:00By Francis Donovan|
The other day my brother (@whitworksbakery) came to me for some branding advise. Patrick is in the process of starting up a bakery and he wanted my feedback a tagline for his bakery. I thought, great, I’m going to have to tell my bro that taglines are dead. Instead [...]
2017-03-30T14:43:10-06:00By Francis Donovan|
Do you know the lifetime value of your customer? No? Let’s change that. Customer Lifetime Value is one of the most useful marketing, and really overall business metrics. However, when I talk to most startups and small businesses they have no clue what their customer lifetime value is. Customer [...]
