It’s time turn up the dial on the marketing for your event. It’s time to start paying for ads! We’re going to start with the most cost-efficient ads, the ads that drive the greatest return on investment, and magnify the effects of all your other marketing. I’m talking about Retargeting Ads.
Retargeting isn’t the only paid marketing that works for events. If you have a little bigger budget, I’m also a huge fan of interest-targeted ads on Facebook, Instagram, YouTube, and Gmail. For budgets big and small you’ll get the greatest ROI with retargeting ads.
Watch this overview of Retargeting Ads for event marketing.
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