2019-02-25T11:44:57-07:00By Francis Donovan|
Amazon box advertising started in 2015 as a way for the biggest brands with the biggest markets to promote a product in a unique way. Not much has change for these shipping box ads. They are still out of reach for small businesses and small brands to incorporate in [...]
2019-01-09T10:55:00-07:00By Francis Donovan|
It’s time turn up the dial on the marketing for your event. It’s time to start paying for ads! We’re going to start with the most cost-efficient ads, the ads that drive the greatest return on investment, and magnify the effects of all your other marketing. I’m talking about [...]
2018-12-18T10:53:07-07:00By Francis Donovan|
Your event’s scheduled, now how do you get people to show up? Let’s explore the best free marketing channels you need to implement to make your event a success. Email, Pricing, and Social. These are the best free event marketing channels out there. Some people think other marketing channels [...]
2018-06-21T15:01:10-06:00By Francis Donovan|
Budgeting, forecasting, and predicting the future of your business is tough. I'm guilty of looking at my previous year's numbers and setting a goal for growth based on how I feel combined with my dreams. While a little math & data can go a long way, the key to [...]
2018-06-19T14:35:58-06:00By Francis Donovan|
How A Solid Pricing Strategy and Good Incentives Lead to Advance Ticket Sales Recently I executed an event marketing campaign for one of the country’s largest craft breweries here in Colorado. The brewery wanted to promote their annual beer festival where a massive number of breweries come together to [...]
2017-11-11T07:40:14-07:00By Francis Donovan|
Today we’re talking emotions, rationality, and the brain. And you’re going to learn why it’s so important to cater to your customer’s emotions with your marketing. If you’re unsure of what emotional marketing looks like, don’t worry. If you’re alive, and watching this, you’ve seen plenty of emotional ads. [...]
2017-03-30T14:34:19-06:00By Francis Donovan|
The other day my brother (@whitworksbakery) came to me for some branding advise. Patrick is in the process of starting up a bakery and he wanted my feedback a tagline for his bakery. I thought, great, I’m going to have to tell my bro that taglines are dead. Instead [...]
2017-03-30T14:43:10-06:00By Francis Donovan|
Do you know the lifetime value of your customer? No? Let’s change that. Customer Lifetime Value is one of the most useful marketing, and really overall business metrics. However, when I talk to most startups and small businesses they have no clue what their customer lifetime value is. Customer [...]
