Best Formats to Maximize Instagram Ad Performance

As Instagram’s user base grows, so does the amount of ads on the platform. Some ads are MUCH better than others. We focus on the visual ratios and formats available to advertisers in the Instagram feed. What ad ratios marketers should be using and which ad ratios to avoid. Also, what ad formats are best in order to optimize your ad performance. Finally, if your ad budget is small, which Instagram ad format and ratio is best for you.

References:
See all the Instagram Ad Specs: https://sproutsocial.com/insights/instagram-ad-sizes/
See how video ads outperform still image ads: https://mystemic.com/insights/facebook-video-ads-vs-still-ads/

Get 10 Free Stock Images on Adobe Stock: https://adobe.ly/2p6qyV3

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2019-03-13T13:53:43-06:00By Francis Donovan|

About the Author: Francis Donovan

I started running digital ad campaigns in 2006 to increase revenue and profits for my first small business. In 2011, I earned an MBA in Marketing from the University of Denver. I took this fresh knowledge and bootstrapped a new startup, a national special event company. By the end of year two I achieved my first million dollar year, using the same digital marketing and business tactics I preach. I completed a successful sale of my business in year three. Immediately I launched another event business. Two years later, I successfully completed another sale. Now, my mission is to help other startups and businesses achieve the same success.