2019-03-13T13:53:43-06:00By Francis Donovan|
As Instagram's user base grows, so does the amount of ads on the platform. Some ads are MUCH better than others. We focus on the visual ratios and formats available to advertisers in the Instagram feed. What ad ratios marketers should be using and which ad ratios to avoid. [...]
2019-02-25T11:44:57-07:00By Francis Donovan|
Amazon box advertising started in 2015 as a way for the biggest brands with the biggest markets to promote a product in a unique way. Not much has change for these shipping box ads. They are still out of reach for small businesses and small brands to incorporate in [...]
2019-01-09T10:55:00-07:00By Francis Donovan|
It’s time turn up the dial on the marketing for your event. It’s time to start paying for ads! We’re going to start with the most cost-efficient ads, the ads that drive the greatest return on investment, and magnify the effects of all your other marketing. I’m talking about [...]
2018-12-18T10:53:07-07:00By Francis Donovan|
Your event’s scheduled, now how do you get people to show up? Let’s explore the best free marketing channels you need to implement to make your event a success. Email, Pricing, and Social. These are the best free event marketing channels out there. Some people think other marketing channels [...]
2018-07-02T17:38:56-06:00By Francis Donovan|
You've heard it before...You need mobile-friendly video ads for an effective digital advertising campaign on Facebook Ads...But is it true or can you get by using static images that you already have? The performance of Facebook Video Ads might just surprise you. We’re gonna look at a some real [...]
2018-06-21T15:01:10-06:00By Francis Donovan|
Budgeting, forecasting, and predicting the future of your business is tough. I'm guilty of looking at my previous year's numbers and setting a goal for growth based on how I feel combined with my dreams. While a little math & data can go a long way, the key to [...]
2018-06-19T14:35:58-06:00By Francis Donovan|
How A Solid Pricing Strategy and Good Incentives Lead to Advance Ticket Sales Recently I executed an event marketing campaign for one of the country’s largest craft breweries here in Colorado. The brewery wanted to promote their annual beer festival where a massive number of breweries come together to [...]
2017-04-28T16:56:45-06:00By Francis Donovan|
Initiating the Sale. Happiness was suffering I needed a life change. I was averaging 80 hour work weeks; that’s pretty much 12 hour days, 7 days a week… I was regularly traveling from Thursday to Saturday night for work, and these weren’t fun work trips. These were 18+ hour [...]
2017-04-13T07:56:37-06:00By Francis Donovan|
Email is the MOST effective marketing channel, yet you may be making this critical mistake that's crippling your results. Watch this post to learn what that mistake is, how to avoid it, and take a look at brands like GoPro and Apple doing email right...and other brands, big and [...]
2017-11-11T07:40:14-07:00By Francis Donovan|
Today we’re talking emotions, rationality, and the brain. And you’re going to learn why it’s so important to cater to your customer’s emotions with your marketing. If you’re unsure of what emotional marketing looks like, don’t worry. If you’re alive, and watching this, you’ve seen plenty of emotional ads. [...]
