Best Formats to Maximize Instagram Ad Performance
As Instagram's user base grows, so does the amount of ads on the platform. Some ads are MUCH better than…
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Are Amazon Shipping Box Ads a Fit for Your Brand?
Amazon box advertising started in 2015 as a way for the biggest brands with the biggest markets to promote a…
Increase Your Event’s Ticket Sales with Retargeting
It’s time turn up the dial on the marketing for your event. It’s time to start paying for ads! We’re…
The Best Free Event Marketing Channels to Grow Your Event
Your event’s scheduled, now how do you get people to show up? Let’s explore the best free marketing channels you…
Put it to the Test. Are Facebook Video Ads BETTER THAN Still Ads?
You've heard it before...You need mobile-friendly video ads for an effective digital advertising campaign on Facebook Ads...But is it true…
Don’t Forget This when Budgeting for Business Growth
Budgeting, forecasting, and predicting the future of your business is tough. I'm guilty of looking at my previous year's numbers…
A Pricing Strategy to Make Your Event Marketing Work
How A Solid Pricing Strategy and Good Incentives Lead to Advance Ticket Sales Recently I executed an event marketing campaign…
Your Customers are NOT Rational. So Stop Being Rational.
Today we’re talking emotions, rationality, and the brain. And you’re going to learn why it’s so important to cater to…
Taglines are dead. Brand Adjectives Required.
The other day my brother (@whitworksbakery) came to me for some branding advise. Patrick is in the process of starting…